Russell Eric Moore

Art Director / Creative Designer

Russell Eric Moore

Art Director / Creative Designer

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Summary

Versatile Art Director specializing in brand development and pixel-perfect design execution. Brings 20+ years of experience spearheading design projects from concept to launch. Recognized for building streamlined creative workflows that consistently deliver high-impact marketing assets. Skilled at translating client objectives into compelling visual narratives across various digital channels.

Experience

Creative Designer

Invata Intralogistics (2023-2019)

Creative Designer

Freelance [2023-Present]

Collaborating with clients to develop or improve their on-line presence through websites, mobile apps, social media assets, and digital marketing materials.

Creative Designer

Invata Intralogistics (2023-2019)

Creative Designer

Invata Intralogistics [2019-2023]

Invata Intralogistics Inc. provides logistics and facility automation services offering network design and infrastructure, software, controls, system integration, and installation services.

Comprehensively redesigned the corporate website from the ground up. Post-launch, user time on site increased by 160% and form submissions increased by 500%.
Redesigned, programmed and maintained client micro-sites that monitored real-time warehouse operations.
Developed a superhero-themed multi-media touchscreen presentation kiosk, digital ads and landing pages for the MODEX trade show. Invata was named “Standout Exhibitor.”

Senior Designer

The TJX Companies (2019-2009)

Senior Designer

The TJX Companies, Inc. [2009-2019]

TJX is the leading off-price apparel and home fashions retailer in the U.S. & worldwide, with four global home offices, seven brands and nearly 4,700 stores in nine countries.

Engineered Marshalls HTML email templates, which exceeded their record for the most open and click-through rates.
Concepted and produced Marshalls organic posts, earning the company’s highest social media metrics.
Campaigned to the brand that our organic posts outperformed our external agency’s posts, winning the $2MM+ Paid Social media campaign for the internal creative department.
Helped establish the TJX Rewards Program by designing all possible user case scenarios for the initial version of the Rewards website.
Co-created and co-produced IHAF Gold award-winning video for the TJX Companies.
Closely trained and managed multiple creative members, helping them develop into productive and essential teammates.
Directed photo shoots to capture content for our social media, emails, and website.
Often exceeded rigorous deadlines for time-sensitive projects.

Senior Interactive Designer

Agency Experience (2004-2009)

Senior Interactive Designer

Agency Experience [2004-2009]

I worked for multiple advertising agencies in the Boston area, including Small Army, 360 Communications, CGN Marketing & Creative Services, V Design Studios, GoFish! Design, Niteo Partners (formerly Zefer Interactive) and several non-profit organizations.

Evaluated all projects, designed options and implemented innovative solutions based on the client’s needs (everything from web banners, websites and email campaigns).
Hired, trained and mentored interns/staff in web development and multi-media.
Clients included Arnold Advertising, Royal Caribbean Cruise Lines, Celebrity Cruises, Comp USA, Chevy Chase Bank, E3 Expo, Massachusetts Travel & Tourism, TickesNow.com, and several nonprofits.

Education

Rhode Island
School of Design

Industrial & Product Design

Rhode Island School of Design

Industrial & Product Design

Expertise

Creative Strategy & Execution
Team Management
Mentoring
Campaign Development
Project Management
Brand Authenticity
Creative Development
Digital Storytelling
Metric Analysis
Team Player
Self-Starter
UX/UI Design
Graphic Design
Wire Framing
Prototyping
Cascading Style Sheets
Front-End Development
JavaScript
Agile / SCRUM
Motion Graphics
Animations
Photo / Video Editing
Musician / Guitarist

User Experience (UX), User Design (UI), Graphic Design, Wire-framing, Prototyping, Metric Analysis, Cascading Style Sheets (CSS), Front-End Development, HTML / JavaScript, Motion Graphics, Video Editing, Project Management, Agile / SCRUM

Software

Adobe Creative Cloud
Figma
Sketch
InVision
MS Office
Teams
Google Workspace
WordPress
MYSQL

Adobe Creative Cloud, Figma, Sketch, InVision, MS Office / Teams, Google Workspace, WordPress / MYSQL

Russell Eric Moore

campaigns

Marshalls Grand Opening

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Russell Eric Moore - All Rights Reserved.

Creative Designer

Creative Designer

Creative Designer

Creative Designer

Senior Designer

Senior Designer

Senior Interactive Designer

Senior Interactive Designer

russell@underscore.tv

617.694.0455

russell@underscore.tv

617.694.0455