Russell Eric Moore

Art Director / Creative Designer
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Russell Eric Moore - All Rights Reserved.

Russell Eric Moore

Art Director / Creative Designer

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Russell Eric Moore
Art Director / Creative Designer
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Summary

Senior UI/UX Designer/Art Director with 15+ years of expertise in marketing, managing creative teams in the development and delivery of customer-centric, creative content. Extremely skilled and fully verse in Digital Strategy, Corporate Identity, User Experience (UX), User interface (UI), Integrated Marketing, Direct Response and General Advertising. Fluent in strategy and activation, large-scale campaign ideation, success metrics & KPI. Adept at formulating and managing high-value brand campaigns and programs, optimizing all marketing and sales opportunities.

Experience

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2023
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2019

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Creative Designer

Invata Intralogistics (2023-2019)

Creative Designer

Invata Intralogistics

Invata Intralogistics Inc. provides logistics and facility automation services offering network design and infrastructure, software, controls, system integration, and installation services.

  • Comprehensively redesigned the corporate website from the ground up. Post-launch, user time on site increased by 160% and form submissions increased by 500%.
  • Redesigned, programmed and maintained client micro-sites that monitored real-time warehouse operations.
  • Developed a superhero-themed multi-media touchscreen presentation kiosk, digital ads and landing pages for the MODEX trade show. Invata was named “Standout Exhibitor.”
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2019
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2009

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Senior Designer

The TJX Companies (2019-2009)

Senior Designer

The TJX Companies, Inc.

TJX is the leading off-price apparel and home fashions retailer in the U.S. & worldwide, with four global home offices, seven brands and nearly 4,700 stores in nine countries.

  • Engineered Marshalls HTML email templates, which exceeded their record for the most open and click-through rates.
  • Concepted and produced Marshalls organic posts, earning the company’s highest social media metrics.
  • Campaigned to the brand that our organic posts outperformed our external agency’s posts, winning the $2MM+ Paid Social media campaign for the internal creative department.
  • Helped establish the TJX Rewards Program by designing all possible user case scenarios for the initial version of the Rewards website.
  • Co-created and co-produced IHAF Gold award-winning video for the TJX Companies.
  • Closely trained and managed multiple creative members, helping them develop into productive and essential teammates.
  • Directed photo shoots to capture content for our social media, emails, and website.
  • Often exceeded rigorous deadlines for time-sensitive projects.
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2009
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2004

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Senior Interactive Designer

Agency Experience (2004-2009)

Senior Interactive Designer

Agency Experience
I worked for multiple advertising agencies in the Boston area, including Small Army, 360 Communications, CGN Marketing & Creative Services, V Design Studios, GoFish! Design, Niteo Partners (formerly Zefer Interactive) and several non-profit organizations.
  • Evaluated all projects, designed options and implemented innovative solutions based on the client’s needs (everything from web banners, websites and email campaigns).
  • Hired, trained and mentored interns/staff in web development and multi-media.
  • Clients included Arnold Advertising, Royal Caribbean Cruise Lines, Celebrity Cruises, Comp USA, Chevy Chase Bank, E3 Expo, Massachusetts Travel & Tourism, TickesNow.com, and several nonprofits.

Education

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Rhode Island
School of Design

Industrial & Product Design
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Rhode Island School of Design

Industrial & Product Design

Expertise

Creative Leadership
Team Management Mentoring
User Experience (UX)
User Design (UI)
Graphic Design
Wire-framing
Prototyping
A/B Testing
Metric Analysis
Cascading Style Sheets (CSS)
Front-End Development
HTML / JavaScript
Motion Graphics
Video Editing
Project Management
Agile / SCRUM

User Experience (UX), User Design (UI), Graphic Design, Wire-framing, Prototyping, Metric Analysis, Cascading Style Sheets (CSS), Front-End Development, HTML / JavaScript, Motion Graphics, Video Editing, Project Management, Agile / SCRUM

Software

Adobe Creative Cloud
Figma / Sketch / InVision
MS Office / Teams
Google Workspace
WordPress / MYSQL

Adobe Creative Cloud, Figma, Sketch, InVision, MS Office / Teams, Google Workspace, WordPress / MYSQL

Awards

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Russell Eric Moore
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email me
call me
resume
linked in
russell@underscore.tv

617.694.0455

Russell Eric Moore
Image
email me
call me
resume
linked in
russell@underscore.tv

617.694.0455

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